I noticed a steady drop of earnings since the beginning of the year. My impressions and clicks are going up but not the earnings. Some days are terrible, for example 250 clicks for 30-40 bucks only.
I use banner and text ads. I noticed the banner ads are generated by doubleclick (even though I have not signed up for doubleclick ads). As far as I know you make money only if there is a conversion while using doubleclick. Does it mean I dont get paid if someone click on one of my banner ads and they dont buy?
Does someone knows what works better for a travel site - banner ads or text ads? As I said I use combo but i noticed many many adwords and chrome ads on my site. I was thinking to turn off the banner ads so that way I can get rid of this massive google ads.
I have a feeling that Google is paying less and less % to publishers as time goes by, no matter how much efforts you make to keep your site running, growing and useful.