Scurramunga - 1:04 am on Apr 3, 2011 (gmt 0)
Perhaps they plan on removing product and affiliate sites from natural search completely in order to be the only product pusher on Google and this was a first step towards that?
Similar theories have been put forward at WebmasterWorld before. If only the likes of Yahoo Bing and other major search engines could rise up and take some of that market share away from Google for search. I think it is fair to say that Google is the market leader when it comes to search.
I wonder if it would be possible for webmasters contribute collectively (and gradually) by changing the search behaviour of millions of their visitors [internet searchers] en-mass? Not likely.