Show the page to someone who isn't involved with the site or has ever seen it. Ask them to give you their impression. If they say it looks like a Big Page O' Ads, then there's your problem. If they say it looks like a Big Page O' Links, then that's possibly your problem. Sometimes it is helpful to ask someone who is not web savvy, just a regular person, to give you their rapid impression about the site.
I'm not saying this is what it is, I haven't seen your page. But it sounds like it's possible the pages appear to their quality team as if they have little context except to show ads, with minimal meaningful content.