Broadway, in the past I have attributed occasional fluctuations to advertiser behavior, or other rational type things having to do with the market. I no longer believe that what I'm seeing has to do with what advertisers are doing.
For example, I expect weeknd numbers to be low, as they have been for years. Makes sense in the niche. But why, in the middle of a week, would I have a day that's an outright crash in ctr, epc, and everything while impressions are constant. Then back up. Or why a saturday with 3x normal ctr. It doesn't make sense unless Google is knob-twisting on the adsense side or on the search results side (ie. altering the type of traffic hitting the site somehow).
I suppose I could run some stats analysis on the numbers to rule out chance fluctuations,but that's takes some time I don't have.
Netmeg, I know, I know, you speak truth. I'm kind of tired of being treated like the disposible and ugly sister in this business. Only virtual monopolies can do things they way they do. I'm just venting here, because my fed up ness is fairly new.
At least a little more info would be good. Would knowing that stats on any given day don't necessarily reflect that day actually help game the system? No. So why don't they just tell us that stuff. In the absence of information people make things up...even I'm tempted.
Anyway, exploring alternatives as I come across them.
Problem is I'm not in the selling ads business, per se so direct selling isn't something I want to do, although I could explore it on a small scale.