netmeg - 2:33 pm on Mar 30, 2011 (gmt 0)
I absolutely do not believe that the click information we get is all 'real time' within minutes of when the click actually occurred. In fact, my stats indicate they most definitely are not. I think some clicks probably have to go through an extra quality/validity check before they're processed.
But there are also some days when my stats indicate that people just plain don't click. Either they're not in the mood, or the ads suck, or whatever reason, they just don't. It's harder to determine if the ads are at fault, because what I see isn't going to be what they see.
All you can do is treat AdSense as incremental, and look for more stable methods of income. Good luck. It can be done, but it's a hell of a lot more work.
(And no, I don't think they care about trust or credibility with webmasters. They care about trust and credibility for users, and for advertisers, but publishers are a dime a dozen, and for every one that stomps off in a huff, there are a hundred more eager to take his place)