incrediBILL - 4:33 pm on Mar 13, 2011 (gmt 0)
Here's the deal...
I started revising and updating the site, took a long hard look at the overall user experience, and the ads were literally in the way of using the site.
Trying to reduce bounce rate, improve user experience, and then *maybe* I'll shove one of their big ugly ads back in the site.
What was also annoying the heck out of me was my Skyscraper, site wide, was only displaying 4 ads instead of 5, leaving a big ugly gap on the site of the page. Plenty of ads, using the arrows it shows 5 for each click, but initially 4.
I think the Panda update came accompanied by an Adsense Grizzly Bear.
Panda yes, but AdSense was still paying fine for the traffic.
This is more of a site reboot, it was kind of already in the works, some AdSense had already been moved/removed, but Panda forced my hand early.