Sally_Stitts - 5:48 pm on Mar 3, 2011 (gmt 0)
To avoid lost revenue ...
We encourage you to add these framed or cached URLs to your authorized sites list.
I wonder just how much "lost revenue" is involved here.
Less than 1%? As much as 5%?
ASA - What is your estimate?
Fellow publishers - What are your guesses?
More importantly, is it worth the risk, since we are currently talking "unauthorized"? Does unauthorized mean "risky"? Even Google entities? Sounds like it. So, "encourage you to add" sounds like an iffy proposition, to me.
We all like to optimize our earnings, but for some, not "at any cost".
For some, prudence trumps earnings maximization.
At this point, I cannot add them, because the risk-reward ratio is so unclear. We simply don't know. Why take a chance?