HuskyPup - 6:41 pm on Feb 27, 2011 (gmt 0)
2. Not necessary as there are some small niches that are profitable and won't ever get huge traffic numbers
I totally agree, in fact I would go as far as to say not "some small niches" but mostly all sites do not achieve this figure. This may come as a surprise to some but from the generic numbers I have seen a vast number of sites do not have 100-200 uniques per day yet can provide a unique and quality site.
When relying on the SERPs in each sector there are only a few sites at the top and even those promoting by traditional methods may not get much more traffic. I run two family retail sites, one a hotel the other a specialist construction company and they both do well in the SERPs nationally and extremely well locally, their good days are 100-150 uniques.