incrediBILL - 6:37 pm on Feb 14, 2011 (gmt 0)

Thanks to incrediBILL for another provocative but absolutely non-educational thread.

It's only non-educational if you're blind to the lessons the thread holds, several good education posts, so I'd recommend actually reading the thread before offhandedly disregarding it.

Ever diminishing revenues

Thank you for proving the point of the thread, ever diminishing for who?

Revenues aren't diminishing for everyone, that's a blanket statement that is simply not true.

My RPM is now 2x what it was a couple of years ago and rising.

AdSense is just like SEO in Google. When 1 site loses a top 10 spot (or hits a penalty) in the index they start wailing that Google sucks, it's broken, yada yada yada, etc. However, the other 10 sites still listed in the top 10 don't complain at all because they're now getting the lion's share of the traffic and think Google is wonderful. Likewise, when a site gets smart priced into AdSense oblivion, those publishers cry AdSense sucks, it's broken, yada yada yada, etc. while some other site steps up and takes that revenue.

The problem is, mentioned a couple of times in this thread, there is no direct correlation between top tier placement in Google, maximum traffic, and top earnings in AdSense, which is what most would expect. For that matter, if your site doesn't convert with AdSense, there's also a high degree of likelihood it also won't convert with affiliates or direct advertisers either.