Jon_King - 2:22 pm on Feb 14, 2011 (gmt 0)

>>I had 15,000 visitors per day to an old site - and in 3 months - I never sold ONE thing.

The above statement speaks volumes about adsense.

It has been said on these forums many times and perhaps not stressed enough, the goal is understanding CLICK INTENT.

Click intent at a site about "1000 ways to fold a paper airplane" verses a site about "the best steel toed work boots" will likely be different. Now which one do you think will pay out a higher adsense revenue based on click intent?

On one site the click intent is to have fun making paper airplanes with your kid, the other about protecting your feet at work. Which site viewer is more likely to buy something from an adsense click? This is the goal of an adsense advertiser, to sell something.

But we know about this click intent thing, right?

Almost everything else is external and out of our control, i.e. advertisers bid prices and Google's payout percentage.