ember - 12:13 am on Feb 12, 2011 (gmt 0)

Traffic does not equal high earnings

We don't receive a lot of traffic, either, but the traffic we do receive is high-quality. Adsense seems to like that.

fallacy: the only way to build good content is to choose a topic you love

I have no love for our topic. The topics I love make no money. So I chose one that I knew would and became an expert in it. Better than loving it and being poor.