alika - 7:31 pm on Feb 11, 2011 (gmt 0)
Traffic does not equal high earnings. The kind of traffic a site receives, the intention of the site visitor, where on the buy cycle they are at, all of that determines the level of earnings.
This is a message that some here, myself included, have posted time and again, but always gets lost or ignored in the sea of information. It is a tip that anyone who is seriously looking to use Adsense for their business needs to consider.
It's not traffic. My site's traffic is miniscule compared to what I see here discussed sometimes, but Adsense works well for my sites because of the type of visitors it attracts. I've seen Adsense work even if your site does not get millions of visitors per month.
Oh, and yes, I do remember EFV.