SevenCubed - 4:35 pm on Feb 11, 2011 (gmt 0)

Thanks Alika for noticing what you've pointed out. It's very true. New to this forum doesn't mean new to IT in general. I'm not an Adsense publisher or advertiser yet I could explain things that I have experimented with and observed and know to be true -- intangible but true. Yet I wouldn't consider posting the theory because in other threads that I post things that can be verified they sometimes get ridiculed.

Literally I have noticed that I can favorably influence an out-of-district advertiser targeting my metropolitan area in my niche by giving them backlinks and taking them away. When I do it I see them go from the bottom to the top and back and forth according to if I have linked to the or not. Meanwhile they probably are thinking "what are we doing wrong, one week we are up then we are down, what's up with our quality score again now". I'm referring to advertisers in Google SERPs right hand column.

It has nothing to do with what they are or are not doing. Sometimes it's what going on in areas beyond our control. Knee jerk reactions to sudden fluctuations in SERPs or ad pecking stack order is the worst approach to finding out what's going on.

But it doesn't surprise me in this impatient "instant gratification" society.