alika - 2:32 pm on Jan 26, 2011 (gmt 0)
Great new report, ASA! Thanks
For the last 30 days, placement ads are the ones that got the highest RPM -- and what a huge, huge difference over contextual ads:
6.95% higher than IBA
780% higher than contextual
IBA's RPM is 723% higher than contextual. Really surprising numbers!
But what was the most surprising regarding IBA ads is the click through rates.
CTR of IBA ads is 5x MORE than contextual ads. My CTR stats is something like
contextual = X
placement = 3X
interest based = 5X
Give me more placement ads! And IBA ads are not too shabby either