alika - 10:31 pm on Jan 15, 2011 (gmt 0)
Its just that I've put in a lot of hard work to get the traffic is where it is currently, I suppose I was expecting bigger rewards. :p
Netmeg and Lapizuli hit it right on the head.
Consider your topic. While I have no idea of the exact niche of your site, the general topic is not something that attracts people looking to spend money. Hence it is not surprising that you're only getting that much, with so low of a CPM, for your traffic.
I have a new site that gets less than a fifth of your impressions but earns about 3-4 times more than your revenue. The site seems to be a very good addition to our growing number of sites.
It all depends on your objectives. Some create websites because they love the topic, they have lots to write about the topic, or it is something that interests them. Then they find ways to monetize them, and many uses Adsense. The downside of this approach is that their chosen topic may not be something that really work with Adsense, and the publisher gets disappointed with the earnings they get.
Some publishers, on the other hand, create websites they think will generate the type of visitors likely to respond to the ads and work with Adsense. They create sites with topics that attracts users looking to spend money or buy, with loads of advertisers competing thus ensuring relatively high paying ads. Not made for Adsense sites, but real sites with loads of original content and real user value.