cien - 3:15 pm on Jan 20, 2011 (gmt 0)
Wouldn't running your own ads through a network be like shill bidding in an auction?
Could be. G. themselves, with unrelated ads, forcing advertisers to pay more to be on top. I'd say proof of this is an ad on my site for a specific generator. Sometimes Adwords ads show, you refresh the page and it shows that of other generator companies competing for the spot. An Adwords ad is out of place in that spot. I'm sure there is something terribly wrong going on there. I don't buy into the "they have the smarter people in the planet and I'm sure they researched the issue prior.." sentiment. They might have the most skilled programmers in the planet but it is on record they have violated laws left and right. Wi-fi, Buzz, email intrusion, etc. I'm sure you ask any of their top Adword programmers what shill bidding is and he'd go, "my man, say that again.." G. is a company ran by programmers. Even M.C. says all the time "I'll get back to you on that. I need to check with my programmers". That's why they are in so much trouble all over the world.
Advertisers not only pay more, but sometimes lose to G. for the top position. I'm sure there is something illegal there. Probably some issues related to antitrust laws too due to their participation in the auction process as they have the unfair advantage of having knowledge of the quality score algo., etc.