HuskyPup - 6:12 pm on Jan 7, 2011 (gmt 0)

Down proportionately across the board.

EPC has collapsed again today, one site that used to average USD 0.30-0.40 per click has had just a mere handful at USD 0.05 per click, in fact so far today it looks miles behind again. This site's earnings today is so far 2.5% of its 2010 average. It's gone from a 2010 eCPM of USD 6.00+ to USD 1.00!

Something would seem to be desperately wrong however G is never going to admit to that, I'll see what transpires over the weekend and make the decision whether to remove AdSense from the prime slots come Tuesday evening however it's going to take a monumental turnaround by G to change the way I'm thinking right now.