incrediBILL - 4:26 pm on Jan 3, 2011 (gmt 0)

just don't grasp how big an impact click fraud could have on Google's bottom-line

Google's bottom-line?

What about the poor advertisers caught up in this nonsense?

The fun part is, assuming the ads were actually targeted to the content on the site, the boating enthusiasts were actually harming the boating community at large by "tipping" when they clicked the ads and stealing from the boating companies advertising on the site.

Maybe if you spell it out for them like that it'll smack them out of their fog.