rogerd - 4:42 pm on Dec 30, 2010 (gmt 0)
That text does sound like the webmaster was guilty of encouraging clicks. With community sites, though, the policy raises some interesting issues about what one can say about Adsense ads. For example, say a member posts something like, "Why do we have to look at ads?" or "This site is making tons of money from our content!" The site owner would have to respond in a way that addressed the concern of the member without doing anything that would encourage clicks. Pointing out that operating a community site costs money and advertising helps keep it free, or that Adsense is hardly a gold mine for a typical community site, all could be read to imply that a user could help the site survive by clicking.
While I'm usually in favor of addressing such concerns in public (if one member posts something, there are probably lots more thinking it), the better approach might be to remove such posts and address the member privately.