Wednesday's CTR was at the bottom end of my normal spread however EPC was ok but the main problem seems to be lack of traffic therefore clicks. I'm still on weekend traffic levels, I've had no return to normal traffic since Monday 22nd November.
Is it the weather? Certainly a lot of northern Europe is under a thick blanket of snow and watching the BBC World News last night there seemed to have been all kinds of storms etc in the eastern US.
Do I have that much traffic from the widget trade workplace? If so, fine, that's my target market although I am slightly surprised.
What does anyone else think?