netmeg - 7:20 pm on Nov 30, 2010 (gmt 0)
I started making a lot more money when I stopped fiddling with things. You are *never* going to have the control you want, and you're *never* going to know if twisting the dials is what is actually making the difference, for good or ill, or it's something totally unrelated, like new advertisers, or new budget, or phases of the moon. Trust me; I'm being stalked by a large glazed donut everywhere I go and I never even used the site or clicked on the ad it's promoting. I hate it. But overall it must be making more money for Google (and theoretically publishers) or else they wouldn't be doing it; Google is all about the math. And if they go through with buying Groupon, it's just going to get worse. Unfortunately, as with everything, there will be collateral damage.