DaStarBuG - 6:55 pm on Nov 30, 2010 (gmt 0) [edited by: DaStarBuG at 7:00 pm (utc) on Nov 30, 2010]
You can opt out of showing ads that are based on user interest and demographic categories (for example, 'sports enthusiasts' or 'inferred age:18-34').
And what is with this part of the quote?
Some more interesting questions:
If users still see IBA what does deactivating IBA exactly do to Ads on your site?
What about reports of earnings increase/decrease with IBA on/off?
Did anyone made a real test on the effect of IBA on/off and posted the results?
[edited by: DaStarBuG at 7:00 pm (utc) on Nov 30, 2010]