indyank - 3:11 am on Nov 4, 2010 (gmt 0)
Image ads pay more per click because the advertiser has to bid enough to out-bid three or four text ads in order to run. Trust me. I'm an advertiser. I know.
I do get your point. Thanks for sharing your experience. I do have my image ads on the sidebar but the main revenue yielding ad spot is text only ads.I am thinking of changing it over to text/image on a few sites to see how it works.