SlimKim - 7:04 pm on Nov 7, 2010 (gmt 0)
I make over 6 figures per month gross without adsense. Years ago i had Adsense and was banned without warning and near as i could tell, it might have been from the use of spammy-looking-multi-hyphenated domain names. I had some like blue--widget.com for high value financial terms and should have known better.
I also tested some low quality traffic sources and that might have figured in. Either way (or both) i tried to plead my case, but just got some form letter with no real explanation nor help.
Adsense never was half of our earnings and usually 20 to 25% but i wouldn't mind testing it again if i could gain a sympathetic ear from a rep. I have some high value exact match non-hyphenated domain names for popular financial keywords, but they OK elsewhere.
If i told you many facts you would think i was fibbing. Just for fun i will tell one anyways. Last month i made over $50k in sub-penny priced clicks - actually $0.002 cpc to be exact and then i have some clicks that pay over $9.00 without Adsense.
Adsense is just one of hundreds of cpc programs and it's not as everyone suggest, even the best one. Google Adsense and Google Feed are different animals and the latter will generally be superior to the former.
Not every publisher / web property is a good fit for every feed in regards to quality (not considering geo) as i consider 4 levels of quality that i work in and i could expand into another to make it 5.
So not every site fits every network and then reach is always a factor. Even if you have good TQ Scores, without decent volume better feeds won't always be interested.
There are lots of variations. I know one network that will drop you for less than 1% ctr and i know another who won't consider you if you're not a top 500 site, but those are extremes.
Took me 11 years to learn what little i know but i had no mentor and just had to go on trial and error, but i think we all have to go through those "error" times to get to good places and find something that will work for us.
Among my colleagues I'm a small time player ...... and most make far far more. I seen the above mention of Marcus at POF and last time i looked he wasn't running Adsense, and it's been maybe a year or so, so he might be now, but i would guess he makes way more than 6 figures a month. I talked with him once a few years ago by email and don't recall what numbers he revealed, but that's a well-oiled machine or appears to me to be. He might net that per week.
And someone brought up the question about gross / net. It's true that gross don't mean much. Most years my taxable will be from 20% to 35% of gross and usually about 25%. Seems like the more volume we do, the lower than number goes, but greater volume generally enables you to negotiate better rev shares, but i never was worth a hoot at negotiating.