netmeg - 9:46 am on Nov 1, 2010 (gmt 0)
has something dramatic changed over the last year or so, or @netmeg and @martinibuster, were you fortunate enough to have picked niches from the start that naturally would attract high-paying image ads?
I can't speak for Martinibuster, but many of my sites including my best performer were around long before there was AdSense. Various things have changed, including a lot more traffic. But CTR and eCPM have greatly improved as well.
Just curious, why would that be?
Because AdSense is what it is, and what it is is the easiest advertising system (for a publisher) on the planet. All you have to do is place a little piece of code, and Google does all the rest of the work (determining which ads to serve, serving them, what policing they do of the advertisers/landing pages, billing the advertiser, paying you) In return for that ease of use, you give up significant amounts of control over ads and earnings. If you aren't getting paid enough by AdSense, or you don't like the ads they run on your site, then you can go out and use another ad network, or go direct and find your own advertisers. The first option usually won't pay as well or reliably, and the second (or affiliate programs) could pay a lot better, but it's a lot more work. There's no particular incentive for Google to change this setup.
Netmeg you can remove link unit, It may help you increase ecpm. Link unit are very poor as conversion compare to ad unit for advertisers.
Thanks. Not sure where you get your information. I have a pretty good handle on what I'm doing.