Lame_Wolf - 7:39 pm on Sep 27, 2010 (gmt 0)
Rubbishing an emerging area of internet marketing simply because one doesn't need more money isn't exactly charitable to website owners like myself who are yet to establish ourselves in the space or to others with the traditional business mindset.
I disagree. I have been very helpful if you've read my previous posts.
If I had x amount of time to do either SEO or setting up FB, I would SEO.
From what I have found (from long term observations) is that the CPC seems to be better when I am high up in the SERPS. When/if it drops, so does the CPC.
FB won't help with the SERPS. Your "friends" won't all be interested in what you have.
Now, target the keyword for the search engines, and people who visit are more interested in whatever it is on the page than any FB or twitter user will be.
SERPS are far more steady than having to keep writing on those sites.
Being high up in the SERPS means I can do other things. I can go away for weeks on end. No problem.
Whereas FB/Twitter etc. I will have to constantly write something just to get a fraction of them to visit the site.