anand84 - 6:47 pm on Sep 27, 2010 (gmt 0)
I'm happy if that works for you. But your business strategy runs completely counter to the management practices of almost all successful companies in the world; not just internet ones.
Every company worries about minimizing customer acquisition costs. And social media is there on top along with newsletter/email marketing as the best ways to reduce this cost on the internet by building a community and getting your one-time visitors become repeat visitors. It's pretty strange that you choose to rubbish away a great opportunity simply because your business doesn't seem to need it..
I'm not here to convince YOU to spend time on FB. For that matter, I have not spent time on social media marketing myself. But I assume this thread is all about exploring a new channel by seeing how it has worked for those who have tried it.