anand84 - 6:23 pm on Sep 27, 2010 (gmt 0)
Who wants free traffic ? I want decent traffic. I get that from the search engines.
Have you ever wondered about maximizing revenues from your customers? Retargeted traffic? Search engine visitors rarely remember the sites they click on which means a good chunk of your customers actually forget who you are once you've delivered the goods. Getting them to 'like' you on Facebook actually gives you an opportunity to keep in touch with them. Much like email advertising; just more viral and easy to maintain. So next time they run out of their red widget and want to buy one more, they remember you..
/edit : And since Mayday, it does not make much sense to feel comfy with just the nice targeted traffic from search engines. You never know Google drops its bomb on you..