alika - 4:45 pm on Sep 24, 2010 (gmt 0)
If you need to spend money on Adwords, it's because you are low down in the SERPS.
Well, I don't spend anything on Adwords. My sites are all high in the SERPs.
Yet I still do Facebook and Twitter. As I've said in a previous post, the benefits to us are not just traffic numbers -- e.g. branding, partnerships, media exposure. It's not all about direct sales or traffic. There's that indirect benefit that's hard to measure.
If you don't want to use it, fine! Leave it to us to use it to grow our businesses -- because if you know how to use them, you can benefit from these social media sites
But that's just my experience :o)