freejung - 2:42 pm on Sep 23, 2010 (gmt 0)
Regarding the use of the "like" button vs. "become a fan," I'm beginning to suspect that it is possible, or soon will be possible, to use a facebook app to essentially turn the "like" button into the equivalent of the "become a fan" button. If you link the button to an app, you can apparently set up to publish to all of the people who "like" all pages on your site at the same time.
However, I have not attempted this yet. Does anyone have any experience with doing that, and any ideas to share?