netmeg - 2:20 pm on Sep 23, 2010 (gmt 0) [edited by: netmeg at 2:27 pm (utc) on Sep 23, 2010]
The topic started out discussing whether Facebook and Twitter can help AdSense revenue, and then drifted to using social media in general. It's still a useful topic, and still relevant to those of us who run AdSense sites.
In my experience, I don't believe that users bopped over from Facebook or Twitter and immediately clicked on AdSense, bringing me revenue. But I *did* experience a huge traffic increase, much of which was referred from those sources, and a huge increase in bookmarks - i.e. people saving my pages for later, and emailing them or recommended them to their friends, or posting them on their own Facebook profiles, or tweeting them out - and ultimately, my revenue more than tripled.
To sum up -
I put very little money into it - maybe $100 total for widgets, some coding help, etc.
I put maybe 25 hours into getting it set up, troubleshooting it, and keeping it running during my peak season.
I'm close to four times higher revenue than my previous best year (2008) and it's only September.
I have these neat little communities now who feel like they know me, and have told me how much they love my sites and given me suggestions for improvements, and feedback on new site ideas. When I'm ready to launch my next one, I have a couple thousand people I can notify immediately to go check it out and maybe pass it on.
Can't think of any way this is not a solid win.
[edited by: netmeg at 2:27 pm (utc) on Sep 23, 2010]