anand84 - 8:18 am on Sep 23, 2010 (gmt 0)
I'm on Facebook and Twitter. I hate both of them. I don't even get too many visitors from there. But still, I can see the potential these websites have.
Of course, the number of followers do not matter. It's the quality of visitors. For good or bad, Twitter is now actually mainstream and there are a lot of regular guys who check emails once a week who are on Twitter as well. Now, using the medium to get audience is as tricky as SEO is and takes a lot of effort.
Most people I assume make the mistake in deciding that these are worthless traffic that don't convert. But come to think of it, a Facebook group/fan page is no different than a forums section on your website. A lot of website owners - including those eCommerce people who sell boring grey widgets have forums where people can discuss the how-tos. Now, moving that section to Facebook makes sense. Now if one of your visitors 'likes' you on FB, it naturally gets seen by their network friends and if any of their friends are also those who are interested in that boring grey widget, you just acquired a new potential customer.
In terms of customer acquisition, social media can be gold if done correctly. But I'm still wondering why this thread is on the Google Adsense section.