netmeg - 12:42 pm on Sep 18, 2010 (gmt 0)
my niches are of absolutely zero interest to my friends. My friends are not my market.
Neither are mine. Very little cross over, except for a few that probably were just "liking" my pages out of loyalty at the beginning, rather than genuine interest.
You don't have to hit up your own friends to be successful using Facebook. In fact, I kinda hate that (I have a relative who trolling through every kind of pyramid - scuse me, multi level marketing - scheme there is, from Amway to telephone service to "supplements". It's hugely annoying)
You can encourage people with common interests or needs for your goods or services to talk to each other.
You can offer your customers a place to interact with you with feedback or about issues (careful - must be monitored closely)
You can treat your Facebook page like a VIP area where your fans get something that they don't get anywhere else. In my case, I give them extra information that they don't get on the site.
You can run contests and/or give away promotions.
If you have the budget for it, you can run FB ads and target your competitors FB pages or friends (or other specific demographics) and bring them over to your page.