Increasing the fan numbers is the main focus for us born2run.
I am part of the generation gap. I hate all things social and regularly mock them in the office with my employees who also are the same way. We are just to technical and to old.
Here is what I did.
- Dove into FB on my personal page full steam. Interacted with hundreds of old friends, interacting with them and making posts of various things. I have around 600 friends within 3 weeks of turning my personal FB page on. This is a great sample size to draw general population interest on various things. Understand what is making FB users tick.
- Watch what people "like", this takes most of the time. Get a feel for what works as bait.
- Make sure your business FB page is very sharp, the logo/icon is just as important as the content you post. Eyegrabbing, sharp, clean.
- Standardize your posts design wise
- Post once per day, I have found 11am - 3pm EDT to be the optimal time. Do not post more then once per day, overposting will cause you to loose followers.
- Know your niche, see what your competitors post. See what the users are following. Take that data and refine it.
- This is the most important part in my opinion. When you make your daily post, pepper it with keywords that will trigger in other groups. Millions of FB groups will automatically bring in your post based off of keywords. This is free exposure to possible fans and our biggest source of growth.
- Do not use the like button on your site, use the become a fan button and point it to your page. Turn your users into fans!
- Once you have fans the real network effects kick in when they like one of your daily posts. This pumps your post out to that fans news feed and exposes you to all of their friends. Then new fans kick in.
Once you hit a few hundred fans it will start taking on a life of it's own. That's what I did. Hope it's useful.