netmeg - 2:20 pm on Sep 15, 2010 (gmt 0)
It's not a generation gap (I'm older than most of you put together) it's a vision gap. You either see the potential or you don't. (And it's no doubt true some niches can make better use of it than others)
As much as FB gets on my nerves, it's been a huge success for driving traffic in for some of my niches. And my little communities are out there evangelizing and spreading the good word about my sites to THEIR little communities, and my traffic and earnings (not just AdSense) are so far past all previous years combined now that, old as I am, I am totally sold.
Twitter has been less of a traffic driver for me, but the contacts and knowledge I've picked up (including from lots of WebmasterWorld members I never actually "talked" to other than in the forums here) has made it well well worth the time.
Search is fine if you have the patience for it. You're basically waiting for someone to need what you have and come find you. And if something changes and you lose your ranking, you're screwed unless or until you can figure out how to get it back. That's okay if it works for you, but it's become too passive for me. Search is an important tool for me, but don't want to necessarily wait for people to come to me, I want to go to THEM. And there's 500 million of THEM on FB.
But the more of you who stay away means the more opportunity for me. So I'm sure not gonna argue with anyone who thinks social media is just a huge time suck. I'm just gonna keep on growing my evil empire, thank you very much.