farmboy - 7:27 pm on Sep 9, 2010 (gmt 0)

I have never understood why anybody would opt out of images.

Results - or lack thereof.

...image ads for the most part are irrelevant or too general.

It could be the inventory of image ads for some topics is just more prone to generate clicks than the inventory for other topics. My experience, at least, seems to support that theory.

FarmBoy