martinibuster - 6:17 am on Sep 8, 2010 (gmt 0)
If the site content is more interesting than the ad conent then they will read the article and not click an ad.
If a site visitor hangs out long enough to finish an article, then it's important to have an ad at the bottom of that article because at that point they may have learned that they need a product and understand that they must now move on to the next phase of the buy cycle, which is product research. So they click out on an ad.
If the ad content embedded above or within the first paragraph is directly relevant to the site visitor and they click out on it the publisher earns income on a site visitor that apparently wasn't interested enough in the content to stick around.
Scenario 4 - In Text Links
In-text links are just hyperlinks. You find them in newspaper articles, you find them in educational web pages, you can even find them on scientific research pages. They are annotations to a web document, extra information about a specific topic or subtopic.
In order to make in-text links work, the system would need to provide a way to give the publisher choice of links to add to a specific block of words.
Is this something Google or another company can do automatically? Or would it be as above, a manual process?