andrewshim - 7:48 am on Sep 4, 2010 (gmt 0)
Google has strict rules as to the ability of the visitor to distinguish ads from the actual content. Ads masked as 'organic-content' links are potentially deceptive, confusing and annoying (even if they are double-underlined or whatever, they are still within the text).
Frankly speaking, when I'm searching for something, I wouldn't pass up on a possible link to the information I'm looking for just because it's in-text. The pop-up that appears tells me whether or not to click. No deception there I think. In fact, if you think about it, I recall there was an issue once where Adwords users tried to be smart with their ads to "deceive" people into clicking.
Could it be that the issue is not with the advertising format itself but with the execution of it?
Like I said... how about a pop-up containing an adlinks block? Clearly states "Ads By Google". Visitor is presented with options related to the content or his search and decides to click or not. No deception there me thinks.
If Google were in charge of it, I'm guessing the relevance would be, um, more relevant.
That's what I mean. Google with all its resources can surely make it a viable addition to its stable.
I find rollover images ads that are intentionally placed near the scroll bar and others like it more irritating don't you think?
Yes, I find the time it takes the in -text pop-up to load with its fancy-schancy look and animation tedious (especially on a slow connection). But in the end, if it gives me a lead to what I'm looking for, I'd click.