Lapizuli - 5:47 am on Sep 4, 2010 (gmt 0)

I agree with those who dislike the existing ads, but martinibuster's point is right on target and I think andrewshim's is a great idea. The reason the existing ones are annoying to me, anyway, is simply their irrelevance.

They waste my time as I wait for the popup to appear and disappear. And because they're rarely related to what I'm reading, they feel like an aggressive intrusion rather than opportune offer.

If Google were in charge of it, I'm guessing the relevance would be, um, more relevant.