farmboy - 12:23 pm on Aug 13, 2010 (gmt 0)
I just talked with IBA (Interest Based Ads). He (IBA) is very happy today, even though it's Friday the 13th. Now that something new is on the scene to be blamed for lower CTR's, IBA won't have to take so much blame and abuse.
IBA sends his condolences to NAF (New Ad Format)