---- Are Advertisers Upping Their CPCs On A Weekend?
HuskyPup - 9:35 am on Aug 10, 2010 (gmt 0)
The weekend clicks could be catch-up click dumps from the prior week.
Not for me, the actual click volume is very similar however the EPC value is much higher and very noticeable on my best paying channels.
Which is your theory - that retail economies are getting back on track or that advertisers believe retail economies are getting back on track?
I just knew someone would pick me up on that :-)
I ought to have writen "my speculation is"...I feeel it's a mixture of the two. I have some wholesale/large retail customers who have had an absolutely torrid time and I have also seen many of Joe Public suffer.
I'll give you a very clean and clear example. A very good trade colleague of mine saw his trade fall by almost 75%...yes, 75% and the average has been 60-75% across my sector. I'm writing about a USD 300+ million business, however this past few months it's already clawed back huge chunks.
It's probably simpler if I describe it in Full Container Load (FCL) terms. Pre-cash 400 FCLs per month, post-crash 100 FCLs per month, currently 200-250 FCLs and with demand rising all the time.
Certainly there has been a huge element of de-stocking occurring worldwide however there is also a very evident consumer demand for the products picking up.
Just for how long we shall see over this Autumn/Winter! We ain't outta the crap yet but it is looking much better.