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---- Are Advertisers Upping Their CPCs On A Weekend?


dibbern2 - 9:21 pm on Aug 9, 2010 (gmt 0)


I believe there is dayparting going on in my sectors, but its just the opposite of Husky's. My Sat/Sun EPC values are ALWAYS less than M-F. In fact, weekly EPC follows a curve that's been virtually the same for four years --thats over 200 weeks. New content, design, etc. has had no effect on changing that curve's shape, but the highs and lows are moving targets.


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