alika - 1:56 pm on Jul 29, 2010 (gmt 0)

As I said in a previous post, July saw an increase in CTR from the previous months. Comparing it with June, our CTR increased by about 20%. eCPM has increased back in May, and has been holding on.

However, July 2010 is still 35% lower for CTR and about 15% lower for CPM compared to July 2009.

Comparing to the good ole days of 2006 -- my July CTR has since fallen by 158% and eCPM has decreased by 62%.