fdmaster - 10:30 pm on Nov 25, 2004 (gmt 0)

How many UPS club (those with 10K$+/month) members?
Quite easy to figure it out using some old business intelligence tricks.

Last G's 10-q (search for 'goog 10-q')says that G charges advertisers for clicks from content network about 384,285k$ per 3 month, so divide it by 3 and multiply by 0.7 (70% goes to publishers) we get 89666.5k$ paid to publishers per month. Also we have 22k paid publishers from quite reliable source (cheque numbers).

Now all we need to figure out how many UPS club members having total payout, and number of publishers. Impossible? How about that. Use Pareto's priciple (search G for 'pareto 80 20') in our case we assume that 20% of publishers earn 80% of money. So now we have 4400 publishers make about 20k each.... considering that out of those 4k publishers some make more than others with average being about 20k it seem like quite a good estimation for our target number of UPS Club members is 4000. Bingo!

It is all a pure speculation of course, but it about the best what can be done based on available data. (I have simplified it a bit but the number is still close to what more complicated calculations would give)
BTW. Amaising how Pareto almost hit directly into the target on the first iteration.