jimbeetle - 6:08 pm on Jul 27, 2010 (gmt 0)

Are we assuming that all clicks are smartpriced at the same rate? Don't you suppose there could be degrees?

As far as I've always understood it (that is before folks on this board started to use it only the negative sense) sites that perform well -- convert -- get paid more than sites that don't. Whether that's starting at some sort of baseline and some sites are on the plus side and some on the minus, well, who knows.

I assume that with all the data Google has on each factor (advertiser, the individual ad, the publisher, the user, the time of day, sunspot activity), it can probably come up with a basketfull of indicators to set a price.

And us mere mortals will never figure it out.

I think you have to stick to the bottom line

Yep, just bank the money and say thank you.