buckworks - 3:30 am on Jun 1, 2010 (gmt 0)
Those stats are for one website, promoting several products in one specific category. In a given year there might be 1 in 200 people who want the type of product this company makes. That means we walk a fine line to extend our reach without wasting too many impressions on the wrong eyeballs.
So far the "audiences" targeting seems to be helping with that.