IBA = Interest Based Ads
I have been clicking AdSense ads like a chicken on corn for the past two weeks. I've been researching fishing gear and keep seeing these ads for fishing outlets and sales on fishing gear.
I needed photos for a project I'm working on. Researched at different sites. Then I started seeing ads for discounts on stock royalty free photos at leading websites. My fingers started clicking on ads everywhere I went, chasing down offers like 10 free and 15% discounts.
I have never clicked on ads before. Since IAB rolled out I have clicked on dozens of ads. I buy stuff online. So yes, I have made purchases as a result of the IBA's. I was researching my purchases. Ads for discounts popped up. For me, as a consumer, IAB worked.
Is IAB resulting in an increase in earnings for me? No. I have not noticed a dramatic increase in earnings. But I'm not seeing a decrease either. Earnings are doing fine, but I can't say positively whether that is a result of IAB because I have not seen a dramatic lift in earnings.
I am not saying that IAB is a good thing. I am only stating that for the first time in my life I am clicking on AdSense ads.