tangor - 3:46 am on May 25, 2010 (gmt 0)
Google has revealed exactly how much revenue it shares with third-party websites who run text advertisements brokered through its AdSense service.
With a Monday blog post, the company said that under its AdSense for content program — which serves those familiar "Ads by Google" onto webpages — sites receive a 68 per cent cut of revenues. But under its AdSense for search program — where sites offer a customized Google search box — the cut is 51 per cent.
These are the standard shares, but large publishers can negotiate their own contracts with the company.
Until now, Google has remained completely mum on AdSense revenue shares, and this led many to question whether the cuts were shrinking from year to year. But with today's blog post, Google says that the cut has been the same for AdSense for content since it launched in 2003 and that the cut for AdSense for search changed only once, in 2005.
Just more info revealed from a different source...