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---- Google reveals Adsense revenue share


netmeg - 5:37 pm on May 24, 2010 (gmt 0)


What am I missing?

Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?)

Why do people (Adsense Publishers) report 1 cent clicks?


Well for one thing, your premise is wrong. There hasn't been a five cent minimum on bids for years. I bid lower than that all the time. The ad served could have been from a different network with a different rev share. It could be a CPM ad. There's rounding and fractions. All kinds of reason.


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