Secondly, this makes me wonder if I should be using my own site search script with embedded content ads (68% rev share) versus the Adsense Search (51% rev share). That 17% could make a big difference. Interesting.
Yeahhhhh, there is all kinds of thinking to do.
And, yes, the reports has been about 70 percent, but it was guessing, most figured. Trying to figure out who has something meaningful to say about G and who doesn't is difficult since everyone has something to say about G.